Mass marketing and target marketing are very important market penetration strategies. In this article, I shall analyze them in relation to the entertainment industry. The focus will be on Kocee, a Cameroonian based musician. In recent times, there’s been this feud between Nigeria and the English Cameroon (NW & SW) in almost every aspect. But […]
Email marketing in Cameroon, like in many other parts of the world, can be traced back to the early days of the internet. The adoption of email and digital communication has been somewhat slower compared to more developed regions. Email marketing has gradually gained traction in Cameroon over the years. General Overview: Early Adoption Phase
This is an important question which a lot of people including business owners and business executives ponder over and it constitutes an important part in strategic social media marketing planning. However, what we must understand is that, the choice of a particular social media platform is not dependent on one’s personal likeness for it but
WHICH SOCIAL MEDIA PLATFORM IS BEST FOR YOUR SOCIAL MEDIA MARKETING CAMPAIGNS? Read More »
In recent years, Cameroon has witnessed a remarkable surge in digital marketing adoption, reflecting the global trend of businesses leveraging online platforms to reach their target audience effectively. As the internet penetration rate continues to rise and technological advancements become more accessible, digital marketing has emerged as a powerful tool for businesses of all sizes
DIGITAL MARKETING IN CAMEROON: A GOLDMINE OF OPPORTUNITIES Read More »